The “Vita Coco Lemon Promotional Project” was created to introduce a vibrant new flavour to the Vita Coco family with energy, freshness, and a playful edge. The concept focuses on capturing the zesty, uplifting feeling of lemon through bold, sunny visuals and crisp, clean design. From Amazon product listings to promotional assets, every element was designed to instantly communicate refreshment and natural goodness. The creative direction leaned into bright colour palettes, dynamic layouts, and a fun, lively tone that reflects Vita Coco’s spirited brand identity while spotlighting the new lemon twist.
