As a freelance brand designer for LAFF, a non-profit organisation supporting child education in Latin America, I’ve created a full suite of brand guidelines to ensure consistency across all communications, as well as designing both digital and print materials to support outreach, fundraising, and educational campaigns.
Alongside this, I’ve redesigned the website’s UI/UX to improve usability and engagement, using market research to guide visual and strategic choices.
The decision for this logo was based on the terracotta colour of the houses in Peru as well as the Khipu which is a traditional type of knot from Peru’s culture.
This project has allowed me to merge thoughtful, purpose-driven design with a user-focused approach to help LAFF connect more powerfully with its global community.
